Purple Purse Campaign

Wednesday, October 2, 2013

This post is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation. #Sponsored

I would like for you to think for a moment, ask yourself how much your purse means to you. I bet it means a whole lot doesn’t. A purse is a girl’s key to her outfit and holds her everyday necessities. The Purple purse was created because of that exact answer. A purse represents the center of a women’s Financial Domain and purple is the national color of domestic violence awareness. Purple purse now in its third year, helps carry a conversation and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a Purple purse. My reason for collaborating with Latina Bloggers and The All State Foundation is because a few months ago I was having a conversation with my mother; she was telling me about her friend who showed up to a gathering with bruises on her face and arms looking absolutely distraught, as she continued to tell me her story, I felt the girls pain whom I have never met before, I just couldn’t imagine going through such a terrible experience like she did. I made sure that I would never let such a thing happen to me. Purple purse launched by The All state foundation is an opportunity for strength, because sadly domestic violence affects 1 in 4 women in their lifetime these women are lacking financial knowledge and resources which is the number 1 indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship. The purple purse foundation is trying to help you not become one of those four women who feel defenseless and useless. More than one-third of Americans have NEVER discussed the issue with family and friends, Domestic violence is an issue that impacts millions but few talk about it. The purple purse provides a conversation starter. For every purple purse passed through now and until the end of October. The All State foundation will give up to $5.00 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence victims and stop the cycle of abuse.

You can also follow the purple purses journey on www.purplepurse.com

don’t forget to join the Allstate Foundation Twitter Party on October 9, 2013 and show me your purple purse!



#PurplePurse #LatinaBloggers

If you or someone you know is in an abusive relationship Call the National Domestic Violence Hotline at 1-800-799-SAFE (7233)

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